WOW - The Walk to School Challenge
WOW is a pupil-led initiative, where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle, scoot or 'park and stride') at least once a week for a month, they get rewarded with a badge. It's that easy!
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WOW badges
There are 11 badges to collect across the 2024/25 academic year, each one thoughtfully designed by a primary school-aged winning entrant to our annual WOW badge design competition.
WOW 2024/25 encourages pupils to explore their surroundings to reimagine a different walk to school and WALK WITH IMAGINATION, with a selection of badges ranging from a Bird's Eye View to Road Surfing up for grabs.
All of our WOW badges are manufactured in Cornwall from recycled plastic material, including old fridge trays, plastic plates and even yoghurt pot off-cuts, which were otherwise destined for landfill.
Have a look below to see all the badges this year!
Meet The Team
We have 4 WOW Ambassadors, who help record our pupils' journeys and distribute the badges each month. Our ambassadors support in whole school WOW themed assemblies and work across the school to support teachers with the day-today running of our WOW Challenge. They have been trained by our north-east school partner in how to be an effective WOW Ambassador.